FitX: Q&A with Ann Arbor Orange Theory Fitness Owners

Curious about what it's like to be an owner and entrepreneur within the Ann Arbor fitness scene? Want to know more about the business behind a 1B+ brand? Thinking about owning a franchise one day? Wondering what the future market is for stretching clubs or classes?

Join us for a Q&A discussion with Bret Borock, owner of the Ann Arbor Orange Theory's, founder of stretch start-up ReachBodyWork as well as owner of Pocai, a healthy cast casual restaurant here in Ann Arbor. Bret will be joined by his business partner (and Michigan Ross alum!) Matt Grabowski who is a local entrepreneur and helped launch the ReachBodyWork studios.

Bret Borock has extensive sales and marketing experience in a variety of industries. Bret has worked with organizations, such as Command Transportation, Fathead, Concentra Medical Centers. and different 3rd party lead aggregating companies. With his current position as a Partner at Orangetheory Fitness, Reach Bodywork Studio, and Pocai, he focuses on developing brand strategy, marketing spends, sales initiatives and best customer retention practices.

With an entrepreneurial spirit, Bret set his sights in mixing his past experiences with a drive to help his interests grow while also allowing him to help others achieve their personal and professional goals.

Bret graduated from Western Michigan University with a Bachelor's Degree in Public Relations and Marketing. Bret resides in Ann Arbor with his wife Lindsey and their two dogs. He is an avid fan of The Michigan Wolverines and Buffalo Bills.

Matt traded commodities for 20 years focusing on electricity and natural gas. First, he worked for DTE Energy where he ran the power trading group. He joined Velocity Merchant energy for the last seven years as a partner.

Matt and his wife, Marjo, opened their first Orangetheory in Ann Arbor in 2015. After partnering with Bret Borock at the end of 2015 they have opened 5 OTFs and two other start-up concepts. Matt resides in Ann Arbor with his wife and three kids.

BBA Michigan 98'

This Q&A session will be followed by a FREE Orange Theory class co-sponsored by FitX and BizFit.

FitX | Website | View More Events