Yesterday 95 students packed into 4 hour, hands-on, storytelling and visualization workshop with visualizaton guru, Ross alum, and former consultant, Tom Crawford, founder and CEO of Visualization Network. The oversubscribed event attracted significant attention from Ross MBAs eager to enhance their presentation skills. Students examined storytelling techniques (i.e. creating STAR ("Something They'll Always Remember") moments - Steve Jobs pulling the MacBook Air out of a manila envelope) and visualization techniques (i.e. less is more - you don't need your corporate logo on every slide). The workshop involved a combination of lecture and small-group work, including an exercise in knowing your audience, where a group of students was tasked with presenting to an audience of chefs... as Darth Vadar. At the conclusion of the session, Tom projected PowerPoints submitted by students and everyone in the room analyzed how they could best be enhanced using the techniques taught in the workshop. In the end, we hope everyone walked away prepared to turn dry business reports into compelling stories that wow and inspire audiences with visual elegance. The event was generously co-sponsored by the MAP office, the Entrepreneur & Venture Club and the Yaffe Center for Persuasive Communication.