Design + Business made its first club trek to Chicago June 10-12, 2010. The trek was anchored by a two-day conference on Design Research at IIT’s Institute of Design. We heard from design thinkers and practitioners including Don Norman (author of The Design of Everyday Things), Rick Robinson (co-founder of E-Lab), Erica Eden (designer at Smart Design, Femme Den), Kevin Starr (director of social impact venture fund Mulago Foundation), Heather Fraser (director of Rotman’s DesignWorks), Anjali Kelkar (founder of Studio for Design Research), Tim Brown (CEO of IDEO), and Ron Pierce (Stuart Karten Design). In addition to attending the conference, the seven Design + Business members enjoyed a day of company visits to McKinsey’s Innovation Practice, Gravity Tank, and IDEO. We also organized a joint happy hour with Kellogg School of Management’s Design Club.
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