Design + Business headed west for its first club trek of the 2010-2011 academic year, spending Oct. 25-26 in San Francisco. The two dozen or so attendees got to interact firsthand with a number of acclaimed innovation and design firms including Frog Design, Jump Associates and IDEO as well as the brand consultancy Landor and the news organization Bloomberg. DnB members also hooked up with other design-minded MBAs from Cal’s Haas School of Business. But perhaps the highlight of the trip however was getting to visit Stanford’s famed d.school, where club members got a rare opportunity to talk firsthand with David Kelley, the founder of the design firm IDEO.
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