On April 8, 2010, D+B members attended a lecture and Q&A session given by Tim Brown, CEO of IDEO, in the historic Michigan Theater. Based on his new book “Change by Design”, the lecture challenged designers to move from incremental design to integrative design thinking that looks at the major challenges of our world as opportunities for designed solutions. Among the 20 most innovative companies in the world, IDEO is a design consultancy that contributed to such innovations as the first Apple mouse and the Palm V. In addition to design for the world’s leading brands, IDEO’s work addresses sustainability, the design of communities, health and wellness, and enterprise for people in the world’s lower income groups. The event was part of the Penny W. Stamps Distinguished Speakers Series, sponsored by the School of Art & Design.