Michigan Ross School of Business | Groups

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Marketing Panels


 

Panel 1: The Growing Impact of the Hispanic Consumer

According to the U.S. Census Bureau, Hispanics currently account for 17% of the U.S. population. This share is expected to reach 31% by 2060. As the cumulative buying power of the U.S. Hispanic consumer increases, how can marketers ensure that they are effectively reaching this demographic? This panel will discuss the impact Hispanic consumers have on products and services, and how companies are changing their approach to market to Hispanic consumers.
  • Amy Nelson - Land O'Lakes
  • Anvar Varadaraj - Mars
  • Brad Hiranaga - General Mills
  • Carly Turim - Kraft 
  • Erica LeBlanc - SC Johnson
  • Jon Laws - Clorox
  • Karl Lucas - Yum Brands
  • Sharonda L Britton - Walmart
  • Yogev Shimony - Dell

 

Panel 2: Marketing Green to an Uninformed and Skeptical Public

According to the California Academy of Sciences, the majority of the U.S. public is unable to pass even a basic scientific literacy test. The National Science Foundation reports that two-thirds of Americans do not clearly understand the scientific process. To a large degree, the American public is scientifically illiterate. Add to that a growing skepticism of green claims in the marketplace. With this as a backdrop, how do company's market their sustainable products and services? How do they avoid being accused of greenwashing? And what do they do if they see their competitors greenwashing? These are just some of the challenges of adding sustainability to the list of attributes that are used to sell in today's marketplace. Our panelists will discuss the challenges, pitfalls and opportunities of green marketing.
  • Brad Pearson - Dow Chemicals
  • Brian Hovey - Dell
  • Geoff Wilson -  Owens Corning
  • Jamie Kinnear - Land O'Lakes
  • Joe Kardel - Kimberly Clark
  • John Seethoff - E & J Gallo
  • Jon Horn - SC Johnson
  • Will Nash - Dell

 

Keynote Speakers


Brian Hovey
Executive Director, Global Marketing Operations
Dell, Inc.
 

Brian is a seasoned Marketing leader with experience at Dell spanning more than 14 years. In his current role leading Marketing Operations globally, his team provides services, insights and analytics to support marketing teams in engaging with customers and driving the business. His team also focuses on improving processes and tools, and developing team member capabilities to increase long-term marketing impact.

During his tenure at Dell, he has also supported customers across the Consumer, Small and Medium Business, Public Sector and Large Enterprise segments through a wide range of marketing leadership positions encompassing Go-To-Market Strategy and Planning, Customer Relationship Management and Analytics, New Business Development, Solutions Marketing and overall Segment Marketing. 

Prior to Dell, Brian’s professional background is rooted in business technology as a consultant at Accenture.  He earned a B.S. in Mechanical Engineering from the University of Illinois and an MBA from the University of Michigan’s Ross School of Business.

 
 
Clive Sirkin
Chief Marketing Officer
Kimberly-Clark Corporation
 
As Chief Marketing Officer of Kimberly-Clark, Clive Sirkin leads the company’s Global Marketing Organization, accountable for accelerating and driving sustainable growth in revenue & profits across Kimberly Clark’s consumer business and business to business divisions.
 
Today, Mr. Sirkin is focused on transforming K-C and its 55,000 employees around the world into agile brand builders capable of winning in a digital world.  Since he took the role in the beginning of 2012, Mr. Sirkin has championed the intersection of marketing and technology.  He also leads the effort to drive innovation at the intersection of channel, product, and media by tapping into the technology and digital start up community through the creation of a digital innovation lab.

Prior to joining Kimberly-Clark, Clive consulted with CPG marketers to transform their marketing processes and capabilities and refocus the talents of their organizations and their agency partners to commercialize their brands more effectively and efficiently in a digital world.

In 1989, Mr. Sirkin joined advertising giant Leo Burnett and spent the next 16 years in a variety of increasingly responsible roles, ending his time at the agency as the Group Managing Director of Leo Burnett Worldwide.  In this role he was accountable for their global clients and their global business strategy.  Clive sat on the board of the agency and co-chaired the agency’s Global Product Committee. 

A native of South Africa, Mr. Sirkin holds a bachelor of commerce degree in economics and marketing from the University of Witwatersrand in Johannesburg.  He, his wife and two children currently live in the Chicago area.

 
 
John Ellenberger
Senior Vice President, U.S. Dairy Foods
Land O'Lakes
 
John Ellenberger became Senior Vice President and General Manager for U.S. Dairy Foods in January 2014. Prior to that, he held several leadership roles in Land O'Lakes' Retail and Foodservice business units since joining the company in 2008. Ellenberger brings many years of Marketing and General Management experience to Land O'Lakes, having held leadership positions in both consumer and business-to-business environments. Prior to joining Land O'Lakes, Ellenberger was Senior Director, Corporate Marketing for American Medical Systems where he had global responsibility for the development and expansion of the AMS brand, and prior to that, spent 15 years in marketing leadership roles at General Mills, Inc.  Ellenberger has an MBA from the Carlson School of Management and a B.A. in Political Science from the University of Minnesota.