2012 Marketing Symposium Panel Information

PANEL I: New Technology and Innovation

Reaching customers has never been more innovative or tied to new technologies or product offerings. This panel of marketing professionals will discuss the new technologies that are being employed to reach customers and how they are tied to one another in the marketplace.

PANEL II: Creating New Customer Experiences

Finding opportunities to build brand equity, meet customers’ wants, and target specific segments, this panel of marketers and retailers will discuss their unique new customer experiences and methodologies for creating such branded experiences across channels.

PANEL III. Strategic Partnerships

Strategic partnerships can be critical to the success of brands and retailers. Join a panel of marketers to discuss the important relationships, such as Sourcing, Retail and Brand, and Inter-brand partnerships.

PANEL IV. Breaking Through the Noise

With ever more fragmentation of media and proliferation of brands and messaging, how does today’s marketer think about strategy and tactics to reach the right consumers? How can campaigns ensure consistent messaging across channels and across different target demographics?