Loading
 

 

Marketing Club - MBA

 

2013 Marketing Symposium Panel Information

PANEL I: Using Big Data to drive business decisions

With massive amounts of information readily available at our fingertips today, how can marketers sort through it all to make effective business decisions? This panel will discuss how companies are changing their approach to drive business decisions in the face of so much data.

Session 1:  1 - 1:45pm   Session 2:   2 - 2:45pm
Location  R1210   Location  R1210
Participating
Companies

Dell

General Motors

Kimberly-Clark

Kraft Foods

SC Johnson

  Participating 
Companies

 

ConAgra

Dell

Kraft Foods

Land O'Lakes

Pfizer 

 

     

 


 

PANEL II: Growing consumer relationships and the need for transparency in marketing today

With millennials in particular wanting healthier, more sustainable and more transparent relationships with the brands they buy, this panel will discuss how companies are growing personal relationships through their marketing efforts today.

Session 1:  1 - 1:45pm   Session 2:  2 - 2:45pm
Location  R1220   Location  R1220
Participating
Companies

 

Kellogg Company

Kimberly-Clark

General Motors

SC Johnson
 

  Participating
Companies

ConAgra 

General Mills

Land O'Lakes

SC Johnson

     


 


 

SYMPOSIUM CASE COMPETITION 2013

 

Target Case Competition: Back to College Bedding - 1:00-2:45 (R0230)

Take a journey through the eyes of a retailer to understand how the decisions you make as a Buyer will drive a comprehensive strategy that positions Target to win the season by being the Back to College destination for bedding. Experience how product, place, price and promotion enable you to surprise and delight the consumer while living up to Target’s unique “Expect More, Pay Less” brand promise.