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Building and Nurturing Ecosystems of Human-Centered Design and Design Thinking
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--- Deborah Alden Bio ---
Deborah is a design strategist, venture advisor, and educator with a penchant for blurring the line between for-profit and purpose-driven organizations. With over 20 years of experience incubating offerings, shaping organizations and culture, and building bridges, her experience has ranged from innovation and brand consulting for Fortune 100 companies to establishing new models for business and education.
She's had the privilege of advising hundreds of inspiring entrepreneurs and leading the design and development of four purposeful organizations, including the Brooklyn Fashion + Design Accelerator. Most recently, she built WeWork's 'cultureOS' business, which advised C-Suite executives on how to understand and evolve their culture.
Deborah loves celebrating the stories of impact of the communities of which she is a part and is regularly invited to do so as a global speaker and a member of the D&AD Impact Council.
A frequent guest critic and facilitator, she has taught human-centered design and research at SVA, IIT Institute of Design, CEDIM in México, and Nanyang Technological University in Singapore, where she was the Inaugural Chair for the BFA in Visual Communication
--- Lawrence Abrahamson Bio ---
Lawrence Abrahamson, Senior Design Director, is a licensed architect and designer who brings to IDEO over 20 years of professional experience working on interdisciplinary teams in international contexts. From home bases in Singapore, Portland, Chicago and New York, Lawrence has collaborated on a variety of retail, hospitality, healthcare, workplace and service design projects for clients such as Walgreens, Memorial Sloan-Kettering, Holiday Inn Express, Empire State Building and Nike. Lawrence explores the boundaries of space, art and experience to find unique perspectives that unlock traditional mindsets or make connections anew.
Most recently he worked in Dubai on Area 2071 and in Detroit with D-Ford. Area 2071 is both a space and a new way of thinking, designed to attract creative individuals, businesses and government services to work together solving the most pressing global challenges. At D-Ford, Lawrence helped Ford use design thinking and human-centered design to drive human progress through empathy, creativity and design.
Lawrence has taught Design Research in SVA's Products of Design program and prior to IDEO was a Visiting Researcher in the Digital Creative Center at Nanyang Technological University, where he investigated an Asian perception of space and how cultural elements can inspire experience and service design everywhere. He has also taught Transcultural Design at the IIT Institute of Design and Design Research in the architecture department of CEDIM in Monterrey, Mexico.
He is a graduate of the IIT Institute of Design and Syracuse University's School of Architecture.
Dress Casual (jeans ok)