[D+B] "Rebranding Detroit" with Bridget Russo, CMO of Shinola

Join Design + Business for a 1-hour interactive session on Friday, 9/30 with Bridget Russo, the CMO of Shinola. Bridget will be sharing her work at Shinola and speaking about the company's perspectives on rebranding Detroit. The hour will also include a short brainstorming session about rebranding Detroit, facilitated by D+B and with feedback provided by Bridget. This is a unique opportunity to exercise your brainstorming skills, get exposure if you're new to the design thinking process, and hear what a CMO thinks when evaluating branding ideas! 

Note: After 1 hour, the session will continue with a Q&A opportunity for MO 563 (Leading Creativity and Innovation) students to share their project ideas with Bridget and receive feedback. Attendees who are not part of MO 563 are welcome to stay and quietly observe the Q&A.

Design+Business Club (D+B) | Website | View More Events