Ross Climate Week| The EJE trifecta: Looking Beyond Carbon Impact for Product Innovation

by Erb Institute Student Advisory Board (Erb SAB)

Workshop Entrepreneurship Erb Institute Innovation Product Management

Mon, Mar 25, 2024

5 PM – 6:30 PM EDT (GMT-4)

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701 Tappan Street, Ann Arbor, MI 48109, United States

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How are silicon valley, sustainability and equity/justice related? Survey says...the opportunity to think beyond the traditional means ways of product development! For all of you innovation junkies out there, this is the session for you. Join us to think about practical ways of integrating the EJE (Environmental, justice and equity) trifecta into the Production Development process. In this hands-on and active session, come prepared to ideate and design. We'll understand what questions to ask at each step of the development lifecycle, apply that to a real life business problem, and walk away with some tangible skills that will last for a life time. Whether you're an innovation junkie, technophile, marketer, finance person, or anything in between...this is the session for you!

Special Guest: Tracie Jackson - Indigenous Shoe Designer from Manitobah.

Please bring your laptop and food will be provided!
Food Provided



701 Tappan Street, Ann Arbor, MI 48109, United States


Tracie Jackson's profile photo

Tracie Jackson


Supreya Kesavan's profile photo

Supreya Kesavan

Erb Institute

Forrest Cox's profile photo

Forrest Cox

Ross School of Business/Incoming Nike

Sara Soderstrom's profile photo

Sara Soderstrom

University of Michigan

Sara Soderstrom is interested in how corporations engage in societal sustainability challenges.  She studies how individuals within organizations mobilize others, develop coalitions, and access key decision makers when they are trying to implement sustainability initiatives. Further, she studies individual and organizational responses to the ambiguity and uncertainty that surrounds sustainability, such as making sense of emergent issues, prioritizing and agenda setting, and balancing multiple goals.

Professor Soderstrom was a Post Doctoral Fellow at the Erb Institute at the University of Michigan. She completed her PhD at the Kellogg School of Management, Northwestern University. Prior to obtaining her PhD, Professor Soderstrom worked as a consultant at McKinsey & Company serving retail and financial services organizations and led a business transformation team in post-merger activities at The Auto Club Group, a AAA umbrella organization.

Jennifer Brenton's profile photo

Jennifer Brenton

Postdoctoral Research Fellow

Erb Institute

Jennifer Brenton is a Postdoctoral Research Fellow with the Erb Institute for Global Sustainable Enterprise. She earned her PhD in Management from Memorial University of Newfoundland and was an External PhD Scholar at the University of Cambridge Judge Business School. Her research interests include place, social enterprise, community-based enterprise, and cross-sector work. Jennifer’s research explores the role of place in shaping social enterprises and cross-sector partnerships and how place-based organizations can drive community regeneration and development. In addition to her research, Jennifer has worked as a social enterprise consultant on topics of governance, business plan development, and marketing.

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