Michigan Ross School of Business | Groups




Preparing Ross students for real-world marketing 
careers through action-based analysis of in-market data


Ross is the only business school with in-depth access to leading industry tools:

  • #1 point-of-sale scanner database
  • Real time SKU level data in the Food database across all time periods
  • Metrics include sales, volume, price, promotion, distribution, and more


Marketing Lab events include case competitions, learning series, and more. 
2018-2019 events include:
  • Day One Success at Your Internship or Full-Time Job: Nielsen Learning Series


Want to Learn More? 

 Email Marketing Lab at MMC-MarketingLab@umich.edu