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Preparing Ross students for real-world marketing
careers through action-based analysis of in-market data
Ross is the only business school with in-depth access to leading industry tools:
- #1 point-of-sale scanner database
- Real time SKU level data in the Food database across all time periods
- Metrics include sales, volume, price, promotion, distribution, and more
Marketing Lab events include case competitions, learning series, and more.
2018-2019 events include:
- Day One Success at Your Internship or Full-Time Job: Nielsen Learning Series
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