Anup Shah was most recently the Chief Marketing Officer at Tropicana Brands Group (formerly PepsiCo Beverages North America) and led the business management, strategic positioning, marketing communication and innovation agenda for the $2.5 billion portfolio of 15 brands including Tropicana, Naked Juice, Izze, Dole, KeVita and Frutly.
He brings more than 18 years of CPG experience to the Juice portfolio, with a track record of growing top-tier FMCG and lifestyle brands. Prior to joining PepsiCo, Anup spent 7 years with Molson Coors, where he oversaw the emerging brands portfolio and innovation before transitioning to lead the Miller family of brands as Global Vice President. He led Constellation Brands' Corona and Corona Light brands through several award-winning campaigns, and managed aerosol brands Glade and Oust for SC Johnson.
Anup challenges his teams to push creative boundaries by encouraging bold brand action and embracing risk. Passionate about employee engagement and career development, he serves as a coach and mentor to his team, empowering them to create impactful work, while championing the rising generation of brand marketers.
Serves on the board of MMA North America. Crain's notable marketing executives of 2021. Campaign Live 40 over 40 recipient. He holds a BS in mechanical engineering from the University of Illinois and an MBA in business from the University of Michigan.