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Marketing Analytics with Professor Anocha Aribarg!

by Michigan Marketing Club (MMC)

Career Workshop

Wed, 14 Feb 2018

1:00 PM – 2:00 PM

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B2560

701 Tappan Street, Ann Arbor, MI 48109, United States

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Description

Always wondered how Analytics can help marketers make better decisions? Come to the Marketing Analytics workshop with Professor Anocha Aribarg! She will teach us how to conduct state-of-the-art data analyses to understand how each attributes customers like the most and make price elasticity calculation through regression analysis.



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Where

B2560

701 Tappan Street, Ann Arbor, MI 48109, United States

Speakers

Anocha Aribarg

Ross School of Business

Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, evaluate their consumption experiences and respond to firms' product offerings and advertising. To understand such processes, she uses a combination of conjoint choice experiments, physiological measures (e.g., eye tracking, skin conductance), and observational data. She has published in the premier journals in marketing and has collaborated with both academics and practitioners. Prof. Aribarg teaches Marketing Research and Analytics class at both the undergraduate and graduate levels.

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Michigan Marketing Club (MMC)

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