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Marketing Symposium Sponsored Speaker - SC Johnson

by Michigan Marketing Club (MMC)

Lecture Marketing

Fri, 16 Nov 2018

10:00 AM – 11:00 AM

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Robertson Auditorium

701 Tappan Street, Ann Arbor, MI 48109, United States

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Come hear from the CMO of SC Johnson and learn how they engage with consumers today.



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Where

Robertson Auditorium

701 Tappan Street, Ann Arbor, MI 48109, United States

Speakers

Ann Mukherjee

SC Johnson

Ann began her marketing career at Citibank Diners Club working on new product development, and then in 1994 moved to Kraft to learn the business of consumer packaged foods marketing. She worked for 11 years on several brands including Kraft Mac ‘N Cheese, Kraft Singles, Taco Bell, Minute Rice, Stove Top Stuffing, Velveeta and DiGiorno.



In 2005, Ann joined PepsiCo, and started in Frito-Lay’s Convenience Foods Division where she was responsible for leading marketing, new product innovation, consumer insights and strategy and for all Quaker branded snacking.



In 2009, Ann was named Frito-Lay North America Chief Marketing Officer and led a commercial marketing team responsible for the growth agenda at Frito-Lay, including Portfolio Brand Strategy, Brand Marketing, Advertising, Customer/Shopper Marketing, Insights, Demand Analysis, Innovation and Marketing Services. She led a team that woke up every day focused on achieving her challenge to lead the company’s growth agenda. By perfecting the Art of Disruptive Marketing and the Science of Demand Analytics, Frito- Lay marketing not only won numerous industry awards, but was also the primary growth driver helping Frito- Lay consistently rank #1 or #2 in food growth in North America.



In 2014, Ann was named president, Global Snacks Group and PepsiCo Global Insights, responsible for driving accelerated growth across PepsiCo’s global snacks category, as well transforming the PepsiCo insights capability to drive demand driven foresights and predictive analytics to drive marketing and commercial decisions.



In November, 2015 Ann joined SC Johnson, as its first ever Global Chief Marketing Officer. She is responsible for driving growth across multiple categories in household and personal care, including Ziploc, Glade, Mrs. Myers, Caldrea, Raid, Off, Windex, Scrubbing Bubbles, Pledge, and Kiwi. As part of one of the only family owned companies in this space, she is committed to the Johnson Family’s mission and purpose of making life better for future generations. Ann is an accomplished storyteller and motivational teacher and inspires everyone she leads to “Transform Tomorrow Today.”



Ann was born in Kolkata, India, and is very active with the Indian community in Dallas, currently serving as honorary chair of Chetna, a non-profit organization dedicated to helping South Asian women overcome domestic violence.



Ann is based in Dallas, Texas, and travels globally to stay close to the markets and consumers she serves. Her husband Dipu, works for Symphony EYC as Vice President, Product Management, CPG. Both of them are also very busy raising 14- year- old twins. They are passionate about their friends and both love to travel, entertain, and cook.

Hosted By

Michigan Marketing Club (MMC)

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