Location: South Burlington, VT
About the Organization
A perfect blend of innovative brewing technology, award winning coffee and beverages, and socially responsible business practices
GMCR is a leader in the specialty beverage industry. Since opening a small café in Waitsfield, Vermont back in 1981, we knew something special was brewing. Our explosive growth, fueled by the synergy of several great businesses across North America, has made us an industry leader. But no matter how large we become, we never forget our roots.
That's why we encourage our employees to give back to the communities where they live and work. Each employee has 52 hours a year of paid time to volunteer for the causes they care about most.
We are passionate about our convenient, award-winning coffees and brewed beverages. So are our customers. And together, we are brewing a better world.
About the Role
Provide marketing support in driving the creation and development of products that are categorized as new innovations.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Support the Innovation Manager in leading the development and launch of products that are considered new innovations.
- Support the cross-functional project teams that will develop and execute the innovation product plan, including internal and external partners, and across GMCR business units.
- Support in working with internal (creative, marketing Technology, customer marketers, R&D) to develop brand-building innovations and program elements, which may include new products, packaging formats and designs, pricing strategies, and sales programs.
- Support in working with external partners (Licensed brand relationships) to develop brand-building innovations and program elements, co-developed products, packaging formats, pricing and channel strategies, and sales programs.
- Support in briefing and managing relationships with both Customer and Trade Marketing on specific needs for the brand and channels to ensure the Sales team has what they need to succeed.
- Track projects against set objectives, analyze and evaluate success of the projects, and pursue path to optimization – without significant guidance or supervision.
- Support in working with internal Creative and PR team, as well as external advertising agencies to carry out effective plans related with product launches across all channels.
Qualifications
- Bachelor degree required with 3-5 years of experience, or MBA plus applicable work experience
- Solid understanding of marketing principles
- Prior CPG experience is a plus
- Experience with brand management, new product development, and product line management
- Outstanding organization skills to ensure tight deadlines are met both internally and externally
- Strong individual contributor to the development and execution of marketing plans
- Excellent communication skills, including written and presentation skills
- Highly developed analytic and problem-solving skills
- Prior innovation strategy and associated innovation methodologies experience is a plus
- Ability to uphold safety standards, participate in continuous process improvement on the job, and follow our manufacturing best practices
- Ability to get along with others, be punctual, and follow instructions
- Ability to follow GMCR policies and procedures as well as uphold our Purpose and Values
How to Apply
Access the application via linkedin: http://www.linkedin.com/jobs2/view/11473659?trk=job_view_browse_map