RNI Kickoff Event with Seth Goldman

Seth Goldman, co-founder and TeaEO of Honest Tea, will share lessons and insights from his new business book in comic form, Mission in a Bottle, written with Honest Tea co-founder, Barry Nalebuff. Using passion and economic theory, the book describes their missteps and occasional wins as they built the business from 5 thermoses to 100 million bottles. From raising capital to expanding distribution and experimenting with packaging, Seth will share how the brand stays true its message as he builds a mission-driven business in a profit-driven world. Reception and book sales to follow.

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