Doing Well by Doing Good! Or How I Rationalize My Life in Advertising

Trish Wheaton is President of INSPIRE, the new sustainability practice at WPP, the world's largest communications holding company. In this global marketing role she has a front row view into some of the world's premier global brands such as Microsoft, Unilever, P&G, Ford, Nokia, Dell, Levi's, Starbucks, to name a few. In this talk, Trish will share insights into what some of these top WPP clients and others are doing to make their operations, their manufacturing processes and their products more sustainable.

She will also share recent global research into a new vanguard of socially conscious consumers, called Generation WorldÔäó. Representing 29% of the global consumer market and growing, these consumers represent a huge opportunity for marketers. Trish will share insights into best practices for how to reach these consumers—and it's not through worthy and obligatory sustainability messages.

You will hear how brand marketers today are creating more value through their values and increasing their appeal to the investment community, to end consumers and to high caliber talent. And you will learn how brands are measuring the impact of "doing well by doing good."

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Co-hosted with: Michigan Marketing Club (MMC) for MBAs