Acadmemic resources

multidisciplinary action projects (map)

The Ross MBA Multidisciplinary Action Projects course a student-driven learning experience in graduate business education. Teams of students tackle pressing business challenges for sponsor organizations - major corporations, startups, and nonprofits all over the world.

Examples of projects in the retail and luxury industry are (note these change year-to-year):

Amazon: Complete and in-depth examination of the different types of Sellers on Amazon to create customized listing tools to enhance the Seller experience.

Clinique, Estée Lauder Companies: Devise an evolved sampling channel strategy that prioritizes recruitment of new consumers to the brand in order to stabilize and trigger brand growth.

MGM Resorts International: Build a strategic external marketing framework for MGM Resorts' corporate social responsibility initiatives.

Celebrity Cruises: Craft a business plan to increase the profitability of the Millennium Class cruise ships.

Walmart Stores, Inc.: Develop a tactical plan for positioning Walmart as a credible and preferred grocer for local and organic fresh produce.

Sears Holdings: Develop a positioning statement for the Home Business Unit with metrics for how to achieve world

ross courses

RLG members have picked out some electives they feel are beneficial for pursuing a career related to the Retail and Luxury Goods industries. See below for a list of those courses.

For more information about the courses, visit Impact Course Description.

Accounting

ACC 564: Corporate Financial Reporting

LAW

BL 513: Law of Marketing

BL 509: Intellectual Property Law

Entrepreneurial Studies

ES 605: New Product and Innovation Management

ES 735: Turnaround Management

Marketing

MKT 601: Strategic Market Planning

MKT 603: Strategic Brand Management

MKT 608: Pricing Strategy and Tactics

MKT 613: Consumer Behavior

MKT 614: Social Marketing

MKT 617: Sensory Marketing

MKT 623: Service Marketing Management

MKT 630: Marketing Engineering

Management and Organization

MO 512: Bargaining and Influence Skills

MO 603: Navigating Change

MO 611: Business Leadership in Changing Times

Strategy

Strategy 672: Strategies for Growth

Strategy 503: Competing in the Global Business Environment

technology and operations

TO 512: Decision Support with Spreadsheets

TO 620: Global Supply Chain Management

TO 624: Strategic Sourcing

TO 640: Big Data Management Tools

TO 626: Mobile Innovation Development

Finance

FIN 615: Valuation

FIN 575: Financial Modeling

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