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ƒôà Upcoming Events
Q&A with Ann Arbor Orange Theory Owners and FREE OTF Class
Reminder: Sign-up to hear from Orange Theory Ann Arbor owners Bret and Matt as they discuss entrepreneurship in fitness and health. In addition to Orange Theory, they also operate PoCai (1232 Packard) and Reach Body Work, a new studio dedicated to stretching. The Q&A will take place from 1-2 at B3580 and there will be some GIVEAWAYS! If you’d like to join us for a free class immediately following the event, sign up here (there are only a few spots left, click click click!)
FitX Trek to New York City
We have two spots open on our Trek to NYC on February 13th and 14th! We will be visiting Aaptiv, Peloton, SoulCycle, 305Fitness, ClassPass, Equinox, and MIRROR. This is a great opportunity for networking and learning more about some of the most innovative health and wellness brands. Please email Meredith Chapekis if you are interested in joining!
MIRROR Event Recap
Thanks to the 30+ people who joined us for an engaging conversation with Eric Mandell, VP of Marketing at MIRROR and Founder and CEO of his own consulting firm that advises early-to mid-stage start-ups on their growth marketing strategies. We all especially loved his “hopes” for the wellness industry and for MBAs (in case you weren’t there, they were for more people to be able to access AND feel confident and comfortable accessing health and wellness services, and for MBA students to find clients and companies to work with that are positively impacting people’s lives).
Read the Lean Start-Up (his favorite book!), check out Grow.Co to find a network of growth marketers, read the Jon Loomer blog for helpful Facebook marketing articles.
Have thoughts or feedback from us about the event? As our club grows, we really value feedback from YOU so please respond to this email or emai Sonja Manning with any thoughts!
ƒî┐Action-Based Learning Project Update: Market Analysis for VC Firm Bridge Builders Collaborative
Did you know 32B is spent out-of-pocket by Americans every year on Alternative healthcare?
(Think: meditation, Reiki, spiritual coaches, sound healers). Shout-out to the team of MBA1s and 2s that are busy working on a market analysis for this Alternative Practitioner Marketplace: Gus Young 20’, Payal Parikh 21’, Rohan Karla 21’, Robert Kasper 20’, Sonal Thawani 21’, Sonja Manning 21’ and Zach Eddy, Ross Partner!
ÔÅ® Industry News / Resources
The Next Wave of Connectivity with Apple Watch! Last week, Apple announced its new Apple Watch Connected gym initiative which gives you benefits for working out with your Apple Watch. Basecamp, Crunch Fitness, Orange Theory and YMCA are launching new "Apple Watch Connected" experiences inside gyms in the U.S. Members can get discounts for working out, use Apple Pay to buy stuff, book classes on their Apple Watch and more. If you don’t already have an Apple Watch, you now have even more reason to buy one!
Fitbit’s Blood Oxygen Monitoring Feature is Here. Fitbit has finally activated its blood oxygen monitoring feature on its Versa, Versa Lite, Versa 2, Ionic and Charge 3 wearables, after years of waiting. But what’s next for Apple who still holds the largest share in the wearables market? Apple holds patents for blood oxygen monitoring, but has yet to activate the feature in any devices.
Your Fitness Tracker is Now Here to Help During Flu Season. A new study has identified fitness trackers as great tools for following health trends in specific areas and identifying potential flu outbreaks. Results showed a correlation between abnormal data, such as irregular sleeping patterns or elevated heart rates, and a rise in flu outbreak in each state where the study took place.
ƒÆ╗ Job Descriptions
Internships:
Johnson & Johnson - Health Tech Product Management (on Ross off-campus jobs board)
Barry’s - MBA Student Associate (Deadline is Feb 14th)
Daily Burn - Fitness Intern
Peloton - Content Data and Strategy Intern
305 Fitness - Spring Semester Intern
Jobs:
Peloton - Product Manager, Tablets and Display Technology
305 Fitness - Brand & Partnerships Lead
Barry’s - Digital Marketing Manager
ƒÄº Looking for a new podcast for your walk to and from Ross?
Check out the FittInsider pod for interesting interviews with executives and entrepreneurs in the positive living space
Do you enjoy our newsletter? Did someone forward it to you? If you aren’t officially a member of FitX yet, join for free here. Extra love from us if you encourage a friend to join!
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