Innovation Week Keynote - The Importance of Design for Business: A Conversation with Juan-Carlos Morales

The Design+Business Club, in partnership with B+I +Impact Studio at Ross, is pleased to invite Juan-Carlos Morales to speak about design thinking applications in the world of business, in particular business that does good for society. He will be interviewed by Jeffrey Sanchez-Burks, Michigan Ross faculty director of +Impact Studio.

Over the past 20 years Morales has taken his varied experiences and used them to help organizations create better experiences for people. From creating better products and services to the marketing that promotes them, he has helped those organizations win awards, generate press coverage, and even patent new technology. His goal is to make things that people will talk about: work that he can be proud of, and that has purpose than making money.

Currently the Executive Creative Director at Chameleon Collective in Florida, Morales served as Chief Creative Director at PwC Digital Services, creating the "Art of the Possible" thought leadership series.

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