Powertrain Strategies for the 21st Century

by Automotive Club @ Ross


Wed, 19 Jul 2017

9:00 AM – 2:30 PM

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North Campus Research Complex, 2800 Plymouth Rd. Bldg. 18, Ann Arbor, MI 48109

701 Tappan Street, Ann Arbor, MI 48109, United States

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University of Michigan

Transportation Research Institute

Automotive Futures Group


Powertrain Strategies for the 21st Century


Managing Global Regulatory Complexity: A Powertrain Perspective


July 19, 2017

9am to 2:30pm


North Campus Research Complex, 2800 Plymouth Rd. Bldg. 18, Ann Arbor, MI 48109


Our 9th annual Powertrain Strategies for the 21st Century takes place as global automotive manufacturers and suppliers face numerous differing (and changing) goals put forth by governments. Be it the potential changes in CAFÉ or the introduction of Real Driving Emissions or the push for electric vehicles, manufacturers and suppliers have to make difficult decisions about their global fleets and products. How well manufacturers and suppliers design their powertrain strategies for the near and long term may determine how successful they are locally and globally. Though light-weighting, aerodynamics, and the introduction of smaller vehicles into the fleet play a role in meeting global regulatory goals, powertrains are the clear leaders in company decision-making related to meeting those goals.


Though regulations drive much of what manufacturers and suppliers do in terms of advanced powertrains, incentives to move consumers to alternative powertrains that help meet regulatory goals also play a role, especially in an era of historically low fuel prices. Some of the incentives include cash subsidies which eventually end, while others such as China’s that provide local and national subsidies as well as allow buyers of electric vehicles to avoid the lottery for license plates in many of China’s largest, most polluted cities can be considered a long-term strategy to meet emissions goals without the cost of subsidies.


Our goal for this one-day conference is to examine the differing emissions and fuel economy regimes in the EU, US, and Asia (particularly China and Japan), and some of the strategies manufacturers and suppliers are using to meet these challenging global emissions and fuel economy regulations. We will also discuss some of the incentives governments can use to support consumer buying decisions. As with all of our “Focus on the Future” conferences, we will consider what the near-term future will bring for emissions and fuel economy regulations across the globe, and how manufacturers and suppliers will respond.


We will address a number of important questions on this topic: How do the emissions and fuel economy regulations differ among the three major geographic regions (EU, US, and Asia (Japan and China))? How do the differing regulatory regimes affect manufacturer and supplier decision-making concerning powertrains? What can we expect to see in the near term from the different governments? What types of powertrain commonality will manufacturers and suppliers be able to introduce across all geographic regions? Are there non-monetary incentives that governments can provide that will entice consumers to purchase more fuel efficient or low emissions vehicles?


Confirmed speakers include:


Bruce Belzowski, Managing Director, Automotive Futures, UM Transportation Research Institute, will moderate the conference and discuss

1) results from his recent Powertrain Strategies for the 21st Century survey

2) his research on Chinese electric vehicle policies

3) analysis of powertrain strategies of the nine main companies selling in the US


Tim Johnson, Director of Emerging Regulations and Technologies for Corning Environmental Technologies, Corning Incorporated, will provide a global overview of the differing emissions and fuel economy regulations as well as his opinion about where regulations are heading.


Erika Nielsen, Director, Global Government Affairs, BorgWarner Inc. will offer the perspective of a global automotive supplier on the differing regulatory regimes, and how a supplier manages the differing expectations.


Richard Kohler, Director of Marketing for the Bosch Gasoline Systems NA, will provide an overview of Bosch global operations and a review of how his company manages complex global regulations.


Bill Charmley, Director, Assessment & Standards Division, Office of Transportation and Air Quality, United States Environmental Protection Agency, will discuss the US EPA’s views on the various global emissions standards including major similarities and differences.

Other manufacturers, suppliers, government representatives, and consultants have been invited


Conference Registration


New Conference Option: Our new system allows our foreign and local participants unable to attend the conference but who are interested in viewing the presentations to pay the registration fee for the conference, and they will receive an email when the presentations are online for viewing.



UMTRI-Automotive Futures Affiliates and UM Students, Faculty, and Staff (Free)

For all others: $200


Conference Sponsorship


Companies or groups interested in sponsoring this conference, please contact Bruce Belzowski at bbl@umich.edu or 734-936-2704.

Sponsorship Amount (Minimum $2,500)


Powertrain Strategies for the 21st Century Conference Sponsors


Argonne National Labs

BorgWarner Inc.

Bosch Corporation

Delphi Corporation

Denso Corporation

FCA Corporation

Ford Motor Company


Valeo North America, Inc.

University of Michigan Transportation Research Institute


Upcoming Events


  • September 13, 2017: The Future of Automotive IT: Driving Organizations, Vehicle Development, and Connected/Autonomous Vehicles. Our 9th annual conference focused on the Future of Automotive IT shows the different sides of automotive IT and how it continues to change automotive organizations and vehicles.

  • November 8, 2017: Inside China: Understanding China’s Current and Future Automotive Industry. Our 10th annual Inside China conference has traced the rapid rise of the Chinese auto industry. The largest automotive market in the world is such a unique market that it demands that we continue to examine both its current and future trends from a variety of perspectives: consumer choice, marketing, product development, government support and regulations, alternative energy, automotive research and development, industry structure, labor, economic impact, and manufacturing.





North Campus Research Complex, 2800 Plymouth Rd. Bldg. 18, Ann Arbor, MI 48109

701 Tappan Street, Ann Arbor, MI 48109, United States

Hosted By

Automotive Club @ Ross

Bruce Belzowski

Contact the organizers