Michigan Ross School of Business | Groups
Ross Energy Club
Project Type: Business Development / Marketing
The Federal government is unlikely to renew the Production Tax Credit (PTC) that has helped fuel the past decade of growth in wind energy. As one of the largest wind turbine manufacturers in the world, GE is interested in developing tools that can help drive wind sales in a subsidy free world. The team assisted GE in assessing actual electricity bills to examine how residential conventional fuel and distribution costs have changed over the past 10 years, and understand the correlation between these changes and residential electricity rates. The project will focused on a few states, including TX, OH, NY, CA, IL or IA, to account for a mix of primary fuels and wind penetration. The final deliverable was a strategic analysis for utilities & Public Utility Commissions to demonstrate the hedge value of wind, particularly at a fixed 20-year price.
  
  Ross Energy Club
Project Type: Demand Analysis / Competitive Analysis
The team assisted Spider9 Inc. in examining the feasilibity of entering the smart metering market, utilizing solar fields with battery storage. Spider9’s technology is able to use renewable energy during peak-demand times, avoiding higher peak costs from utility providers. If solar energy production exceeds demand, excess energy can be stored in the batteries. When a solar field does not produce enough energy to meet demand (e.g. during high use hours, night time, cloudy days, etc.) stored power can be used at no cost. The project provided Spider9 a broader understanding of the energy storage market with particular focus on the potential for batteries in meter-side energy storage. This analysis included a global focus on current and emerging large-format battery competitors including their technologies, target markets, current customers, and potential sales.
 
 
Ross Energy Club
The team assisted JCI in exploring use of the auto industry and the Supplier Partnership for the Environment (SP), of which JCI is a member, as a pilot program to develop a supply chain toolkit that would include reporting requirements, the tools and resources needed to train suppliers on energy, water, and emissions management, and a benchmarking method to assess leading and lagging practices within the supply chain. While the focus of this pilot was the auto industry and the SP, JCI hopes to create a process, as well as energy and carbon reduction tools and resources that would be applicable to supply chain initiatives any industry. JCI’s ultimate goal through this effort is to apply its expertise in energy and carbon management to improve supplier engagement and implementation of energy and carbon reduction measures.
 
Additional Participating Organizations: 
  Ross Energy Club  Ross Energy Club