Preparing Ross students for real-world marketing careers through action-based analysis of in-market data

Ross is the only business school with in-depth access to leading industry tools:

  • #1 point-of-sale scanner database
  • Real time SKU level data in the Food database across all time periods
  • Metrics include sales, volume, price, promotion, distribution, and more

Want to Learn More?

Email Marketing Lab at MMC-MarketingLab@umich.edu