Preparing Ross students for real-world marketing careers through action-based analysis of in-market data

Ross offers students access to a wide range of top-tier data analytics resources. Marketing Lab offers training behind many of these, including:

  • Top point-of-sale scanner database
  • Real time SKU level data in the Food database across all time periods
  • Metrics include sales, volume, price, promotion, distribution, and more
  • Industry-leading insights into full range of categories and segments
  • Extensive collection of reports that are updated frequently

Want to Learn More?

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