Last updated June 12, 2020, update on action plan coming soon.
The murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others have sparked grief, anger and tension around the country and within our community. These events, coupled with centuries of systemic racism, have also moved us to action.
MMC stands with BBSA to honor Black lives and fight injustice. While we know we are delayed, we wanted to ensure proper time for introspection, discussion and collaboration in our response. As future marketers, we know that:
Our responsibility - to promote causes not for profits but for the benefit of society, to use language that unites rather than divides, and to develop products that mirror the diverse people and needs of our population - should not be taken lightly. We have a major role to play, and our work begins now.
Below is a work-in-progress action plan for MMC.
In the following weeks, MMC leadership will meet to solidify these actions and discuss tactical steps needed for implementation. We will also meet with other student diversity organizations, faculty and staff to align with broader University of Michigan efforts. We will update the community on progress: 1) at the end of July, 2) mid-September and 3) mid-January.
Together, let's stand, act, learn and unlearn, so that we may leave a lasting, positive impact on Ross and we may be the marketers of brands that say and do what is right.
MMC Leadership Team
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